Senior Category Analyst – Whole Foods Market, Sprouts
Job Description:
- The Senior Category Analyst - Whole Foods & Sprouts serves as the primary analytics and insights partner supporting the Whole Foods Market and Sprouts businesses.
- This role is responsible for transforming retailer, syndicated, and market data into actionable recommendations that drive growth for clients and customers.
- The ideal candidate combines strong analytical capabilities with business storytelling skills, helping sales teams proactively identify opportunities, communicate compelling insights, and influence decision-making.
- This position will perform as a category manager, internal consultant, and trusted advisor to our sales organization and clients.
- Implement category management strategies to develop fact-based category reviews, business reviews, and selling stories.
- Present business reviews to clients, clearly articulating trends, risks, opportunities, and recommendations.
- Develop executive-ready visualizations and insights that enable account teams to proactively identify opportunities and business risks.
- Translate complex retailer, syndicated, and market data into clear, concise business narratives and recommendations.
- Work with Account Managers to manage KPIs across retailers and identify opportunities using customer POS, syndicated data, competitive pricing, market data, and other sources.
- Analyze data to provide insights and recommendations addressing product, placement, pricing, and promotions.
- Monitor retailer and category performance trends and proactively surface meaningful changes and business implications.
- Develop and deliver presentations related to sales reviews, category reviews, merchandising, assortment, pricing, shelving, and omnichannel performance.
- Develop, track, and monitor regular reporting that enables category leadership to quickly understand market trends and opportunities.
- Serve as a key contributor in advancing Sprouts analytics capabilities and identifying new reporting, insights, and measurement opportunities.
- Evaluate effectiveness of programs and communicate strategy and best practices internally and externally.
- Partner closely with sales leadership to support strategic decision-making through data and insights.
Requirements:
- Bachelor’s Degree plus 3 – 7 years of CPG industry sales, analytics, insights, or category management experience
- Must have experience with Whole Foods Market or Sprouts.
- Natural, Specialty, Organic food and/or beverage experience preferred.
- Advanced Excel and data analysis capabilities.
- Strong experience with SPINS (Satori), Circana (IRI), NielsenIQ, retailer POS data, and category management analytics.
- Experience leveraging retailer-specific platforms including Whole Foods Market Portal and other retailer reporting environments.
- Experience in selling story development, category reviews, and category management principles.
- Experience creating compelling visualizations and executive-ready reporting using Power BI, Spotfire, Excel, or similar platforms.
- Ability to identify trends, synthesize findings, and communicate actionable business recommendations through data storytelling.
- Strong analytical and problem-solving skills.
- Attention to detail and strong analytical abilities.
- Advanced communication skills with the ability to clearly articulate complex concepts in a concise manner.
- Demonstrated ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- Strong analytical thinker who can turn strategies and efficient processes into execution.
- Demonstrates curiosity and willingness to leverage emerging technologies, automation, and analytics tools to improve reporting efficiency and uncover business insights.
Benefits:
- PTO and sick days
- 11 paid company holidays per year
- 1 floating holiday
- 2 paid volunteer days per year
- Bonus Eligible
- 3 months fully paid parental leave (regardless of gender)
- Medical, dental, and vision
- Monthly cell phone allowance
- Paid company life insurance
- 401k with company match
- Summer hours (half day Fridays from Memorial Day thru Labor Day)
- Work from home flexibility